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Michael Gross: Strategy & Analytics
Tech & Media
Strategy
Analytics
Operations
Culture
Bio
Michael Gross: Strategy & Analytics
Tech & Media
Strategy
Analytics
Operations
Culture
Bio
Tech & Media
Strategy
Analytics
Operations
Culture
Bio
2025: The Year CTV Crosses Over
Michael Gross 9/27/25 Michael Gross 9/27/25

2025: The Year CTV Crosses Over

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Netflix is Optimizing, YouTube is Expanding
Michael Gross 9/27/25 Michael Gross 9/27/25

Netflix is Optimizing, YouTube is Expanding

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Does Content Spend Translate into Viewership?
Michael Gross 9/27/25 Michael Gross 9/27/25

Does Content Spend Translate into Viewership?

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The Decline of Media Quality
Michael Gross 9/27/25 Michael Gross 9/27/25

The Decline of Media Quality

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What happens to $93 billion in ad spend when people stop searching?
Michael Gross 9/27/25 Michael Gross 9/27/25

What happens to $93 billion in ad spend when people stop searching?

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Netflix Global Affordability Index
Michael Gross 9/27/25 Michael Gross 9/27/25

Netflix Global Affordability Index

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Netflix Pricing Strategy
Michael Gross 9/27/25 Michael Gross 9/27/25

Netflix Pricing Strategy

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The Strategic Structure of Media & Tech
Michael Gross 9/27/25 Michael Gross 9/27/25

The Strategic Structure of Media & Tech

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The Trade Desk’s Triple Tailwind
Michael Gross 9/27/25 Michael Gross 9/27/25

The Trade Desk’s Triple Tailwind

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The Second Law of Streaming Dynamics
Michael Gross 9/27/25 Michael Gross 9/27/25

The Second Law of Streaming Dynamics

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How much is an hour of your attention worth?
Michael Gross 9/27/25 Michael Gross 9/27/25

How much is an hour of your attention worth?

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The U.S. Streaming Matrix
Michael Gross 9/27/25 Michael Gross 9/27/25

The U.S. Streaming Matrix

Matrix of 100+ Streaming Services in the US mapped by Price and Genre

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Turning Spend into Revenue
Michael Gross 9/27/25 Michael Gross 9/27/25

Turning Spend into Revenue

Chart of Global Streaming Revenue vs. Content Spend

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Streaming Inflation Gap
Michael Gross 9/27/25 Michael Gross 9/27/25

Streaming Inflation Gap

Streaming price increases across major SVODs compared to US Inflation

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Beyond Streaming: How CTV Will Reinvent TV
Michael Gross 6/11/25 Michael Gross 6/11/25

Beyond Streaming: How CTV Will Reinvent TV

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AI is smart.
Michael Gross 5/27/25 Michael Gross 5/27/25

AI is smart.

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Subscriptions as Velocity: A New Mental Model for Growth
Michael Gross 3/31/25 Michael Gross 3/31/25

Subscriptions as Velocity: A New Mental Model for Growth

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An Open (Source) Letter to the Media Industry: The Future of Entertainment Should Be Simple
Michael Gross 3/7/25 Michael Gross 3/7/25

An Open (Source) Letter to the Media Industry: The Future of Entertainment Should Be Simple

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