Netflix Pricing Strategy

Netflix made people pay less… and made Wall Street more.
That’s not a pricing mistake. It’s strategy.

From FY22 to 1H25, UCAN revenue rose 47%, powered by three waves of monetization:
1️⃣ Flat and saturated in 2022
2️⃣ Password crackdown + ad-tier surge in 2023–24
3️⃣ Premium pricing flex in 2025

But the real unlock? Slide 4 👇
Netflix didn’t just raise prices.
They shifted plan mix to lower the average price paid per member, making Netflix more affordable...
while increasing average revenue per member, delivering for Wall Street.

That’s how you balance value for members, growth for shareholders, and beat expectations - all at once.

Swipe through for the full breakdown.