The U.S. Streaming Matrix

The U.S. Streaming Matrix | Mapping 100 SVODs by Price & Genre
Streaming was supposed to simplify entertainment. Instead, it’s become a maze of subscriptions.

This map lays it out: 100+ SVOD services, organized by price (columns) and genre (rows).

And the big questions start piling up:
- How many subscriptions do you actually need to satisfy a household’s full entertainment needs?
- What does the whole package really cost?
- Is it actually cheaper than cable, like it was meant to be?
- Even then, are there still holes - like missing your favorite team’s games?

So what’s the right endgame for consumers?
- Buy all the Super Services (Netflix, Disney, Prime, HBO, Peacock, Paramount+)?
- Bundle by Genre or build Cross-Genre Bundles that mix it all?
- BYOB - Build Your Own Bundle?
- Or stick with A-la-Carte Forever?

👉 What do you think the holistic package should look like - and at what household price point would it finally be better than cable?

Previous
Previous

How much is an hour of your attention worth?

Next
Next

Turning Spend into Revenue